View from the Learning Executive: Reda Sadki

Reda Sadki About me, Interviews

This article was first published by the ASTD’s Learning Executive Briefing. By Ruth Palombo Weiss Q: Why do you think the Red Cross Movement has a deeply rooted culture of face-to-face training for its 13.6 million volunteers? A: There is a deeply rooted culture of face-to-face training at the Red Cross because of our unique brick and mortar network of hundreds of thousands of branch offices all over the world. What drives people to the branches is that they want to learn a skill, such as first aid, disaster risk reduction, and we’re really good at teaching those things. In the future, educational technology might enable us to connect branches to each other. Imagine what the person in Muskogee, Oklahoma, can learn from the Pakistani Red Crescent volunteer who lived through the Karachi, Pakistan flood in 2010, and who participated in the recovery efforts afterward. That sharing of knowledge and skills …