Philadelphia, early morning

From communication to education

Reda Sadki Content strategy, Thinking aloud

There is of course an intimate relationship between communication and education. In many universities, both sit under the discipline of psychology. However, in most international organizations, these tend to be siloed functions. Communication often focuses on external media relations and, in the last few years, has expanded to take on the role of organizing social media presence. Education is reduced to ‘training’ or subsumed under staff (or talent) development, sometimes (but not always) inside of human resources. Worst-case scenario: an organization may not even have a centralized learning function, even though a quick survey would probably reveal that learning, education and training are at the core of its knowledge production and dissemination. Communication counts eyeballs, downloads, or retweets. Education tracks what is happening behind the eyeballs – and changes it, in measurable ways. This is equally true of the industrial-age classroom (and its organizational corollary, the training workshop) as it is of online learning environments that maximize technology’s amazing economy …

Maybe old learning isn’t so bad, after all?

Reda Sadki Writing

When I first saw Professor Cope’s photos of a 1983 elementary school classroom, I scoffed. It was so obvious that the “communications and knowledge architecture” was one-way, focused on rote learning and rewarding good behavior which involved staying safely “inside the box”. How easy to critique, deconstructing all of the ways in which this particular “banking” form of education was unlikely to intentionally “deposit” anything that might actually be useful to the future lives of these school children. How awful, I thought, and how at odds with everything I try to put into practice with respect to my own professional role. Today’s MOOCs and flipped classrooms, with their objectives of making active knowledge-making ubiquitous, make 1983 look like the Dark Ages of education. And yet. And yet this classroom very closely resembles the ones in which I grew up, with 5th grade in 1980 as a reference point. And I …

Thinking about the first Red Cross Red Crescent MOOC

Reda Sadki Writing

You have no doubt heard about the Red Cross or Red Crescent. Some of you may be first aiders or otherwise already involved as volunteers in your community. My organization, the IFRC, federates the American Red Cross and the 186 other National Societies worldwide. These Societies share the same fundamental principles and work together to build resilient communities by reducing risks associated with disasters and, most important, by leveraging a community’s strengths into a long-term, sustainable future. The only distinguishing feature from one country to the next is the emblem in an otherwise secular movement: Muslim countries use a red crescent and Israel’s Magen David Adom uses the red “crystal” (offically recognized as an emblem) inside the star of David. Learning is a fundamental driver for the Red Cross and Red Crescent Movement. People become volunteers, very often in their youth, to develop life-saving skills through extremely social forms of …