Thinking about learning technology: is the product metaphor obsolete?

Reda Sadki Thinking aloud

In my work, I am constantly discovering and evaluating new web sites and online services related to learning in some way. Increasingly, I’m wondering if there can be an underlying method for assessing them that is different from the prevailing consumerist, product metaphor. What I mean is that we tend to look at a learning technology as if it were a product that we will consume if we adopt it in our learning/teaching practice. This is not necessarily a bad thing. Ultimately, we do have to make pragmatic, practical decisions: do I use Schoology or Edmodo or Scholar for my project? It seems to me like we are quite “naturally” thinking as *consumers* of learning technology, as we do in our daily lives making choices about whether we use Facebook or Twitter (or neither), keep our e-mail on Hotmail or GMail, etc. One limitation I see with this product approach …