Content strategy
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Thick knowledge
Toby Mundy on books as thick knowledge: “[…] Books have a unique place in our civilisation […] because they are the only medium for thick descriptions of the world that human beings possess. By ‘thick’ description, I mean an extended, detailed, evidence-based, written interpretation of a subject. If you want to write a feature or…
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Unified Knowledge Universe
“Knowledge is the economy. What used to be the means has today become the end. Knowledge is a river, not a reservoir. A process, not a product. It’s the pipes that matter, because learning is in the network.” – George Siemens in Knowing Knowledge (2006) Harnessing the proliferation of knowledge systems and the rapid pace…
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From communication to education
There is of course an intimate relationship between communication and education. In many universities, both sit under the discipline of psychology. However, in most international organizations, these tend to be siloed functions. Communication often focuses on external media relations and, in the last few years, has expanded to take on the role of organizing social media presence. Education is reduced…
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