In this session, Reda Sadki, will examine his own organisation’s non-profit publishing activities. With 750 publications given away each year in print and on the web, he has initiated an effort to rewire a traditional publishing workflow into a digital one, including the use of XML for layout automation, print-on-demand (POD) and e-books.
Reda Sadki is the Senior Officer for Design and Production of the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian organisation. For over 15 years, Reda Sadki has worked with U.N. organisations and international and local NGOs to improve visual communication by implementing high-impact design and cost-effective production workflows. The premise for his design work is that visual design and brand management for a cause are fundamentally different from mainstream advertising whose sole motive is profit. Reda has overseen design and production for numerous high-profile global reports on public health issues, including seven successive editions of the World Health Report (2001-2008). In addition, he has helped organisations improve how they organise publishing activities through careful planning and cost management of all aspects of production.