Patterns of flow

What if you build it and they do not come?

Design

We understand the yearning to find a low-cost or no-cost way to spontaneously create a thriving community of practice in which participants engage intensively, volunteer undue amounts of time and effort to keeping the community alive, support other members, and make use of the resources and sharing that emerge. I have seen many ambitious projects assume that establishing a digital platform will, in and of itself, enable the processes that are needed. This almost never happens, except in rare circumstances when a fortuitous but accidental sequence of events has prompted stakeholders in exactly the right order, at the right time, and at the point of need. In our experience, a significant upfront investment is needed for a community to be forged successfully. This investment is not required for the technology platforms but, rather, to support the intensive design and facilitation required to crack the complex equation between motivation, demand and …

Colorful paint splash

Imagining a new kind of community of practice

Design, Writing

Busy managers may enjoy connecting socially and exchanging informally with their peers. However, they are likely to find it difficult to justify time doing so. They may say “I’m too busy” but what they usually mean is that the opportunity cost is too high. The Achilles heel of communities of practice is that – just like formal training – they require managers to stop work in order to learn. They break the flow of learning in work. Incentives or perks may help substitute for intrinsic motivation, but these will be counter-productive, if only because they establish expectations that are difficult to meet over time. Instead, we earn trust and establish relevance by providing services in ways that save time and help solve their business problems. During the inaugural phase, this is similar to a ‘conciergerie’ service, at the beck and call of the managers who just need to ‘push a …