By John Helmer We’re in a world where people don’t really understand what they want until you put it in front of them,’ says Toby Green Head of Publishing at OECD. He’s talking about the challenge of creating new digital products in a technology landscape that is changing very quickly (with no end to the ‘technology treadmill’ in sight) and where market research is of limited value; where what happened in the past in educational publishing is a poor guide to what will happen in the future. This reflection comes from looking at OECD’s markets, which span both higher education and the workplace, and a remit that embraces not only information dissemination but, to a degree, instruction. We’re talking convergence. Toby Green will chair the plenary session on ‘Cross-fertilisation’ at the ALPSP International Conference. The convergence of the education and workplace learning markets is likely to be a theme for …
