Opening access to Red Cross knowledge: an interview with John Willinsky, Public Knowledge Project, Stanford University

Reda Sadki Writing

Why are scholarly journals not obsolete? How does a journal contribute to learning? Why would the Red Cross need a scholarly journal? A lively conversation with John Willinsky from the Public Knowledge Project, recorded at the Third Conference on Scholarly Publishing in Berlin, Germany, on 28 September 2011.

Ras Jedir: feverish early days and freezing nights

Reda Sadki Writing

ZERZES, 4 April 2011 — “We stopped everything we were doing”, exclaims Mahfoud Bessah, the 39-year-old community-based programme coordinator at IFRC’s regional delegation in Tunis. On 21  February, he headed over to the eastern border immediately upon hearing the first reports of people crossing over. The Tunisian Red Crescent and UNHCR were already discussing how to respond. Together with Fadhel Goudil, a first aid doctor, Bessah arrived in Ras Jedir, fearing the worst. What they found was staggering. Up to 15000 people were crossing the border from Lybia into Tunisia every day. Equally impresive was the response: spontaneous solidarity and generosity, with the local population organizing “khafila” (caravans) to carry food and other goods to those arriving at the border, whatever their origin. It is this spirit of solidarity and volunteerism that saved the day, Bessah believes, as the international community had just begun to understand the significance, scale and …

TOC Frankfurt Ignite! Presentation: Of Emergencies, E-Books, and Literacy

Reda Sadki Writing

In this session, Reda Sadki, will examine his own organisation’s non-profit publishing activities. With 750 publications given away each year in print and on the web, he has initiated an effort to rewire a traditional publishing workflow into a digital one, including the use of XML for layout automation, print-on-demand (POD) and e-books. Reda Sadki is the Senior Officer for Design and Production of the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian organisation. For over 15 years, Reda Sadki has worked with U.N. organisations and international and local NGOs to improve visual communication by implementing high-impact design and cost-effective production workflows. The premise for his design work is that visual design and brand management for a cause are fundamentally different from mainstream advertising whose sole motive is profit. Reda has overseen design and production for numerous high-profile global reports on public health issues, including seven …